We decided it was time to take the confusion out of knowing what kind of video to ask for.
What is it?
Your brand is who you are - A brand video is your elevator pitch, and it's your brand's heartbeat distilled in a short, yet powerful message that grabs attention and invokes action. The video's message and style will vary. However, its purpose is always the same; translate your values and your value to your audience and entertain them. We live in a world where if you want to be remembered, you must be unique and memorable.
Who is it for
Whether you need to build trust, recruit, or sell, brand videos are an essential tool in your arsenal. These videos are for you to put your true personality and vision at the forefront of everything else. In today’s world, people are more aware and critical of brands and their messages than ever before. If you aren’t ahead of how your brand is portraying itself, then someone else is going to write the narrative for you.
When to use this video type?
You have something to say. You might need to create awareness or launch a new initiative. Maybe your brand is pivoting or just in need of some TLC. If any of these are the case, then you should create kick-ass brand videos for the world to see.
Why to work with Covalent?
Clarity: Everything starts with understanding. We aim to understand you, your brand, and your target audience in a way that allows us to express your mission and values so that your video connects with your audience beyond the surface. To create compelling content, they must understand who you are and where you fit into their world.
Advocacy: When we partner with you, we see ourselves as advocates for your brand. We value that you trust us with your story and we take that very seriously. We want to feel like partners so we act like partners. We’re invested in telling the best and most genuine version of your story.
Emotion: Video's greatest strength is its immensely powerful ability to stir emotion in people. We strive for depth and feeling within every piece we create, whether it be aspirational, inspirational, or humor we want our work to form an essential connection between you and your audience and open up a line of communication that wasn't there before.